AlphaSense Metaverse 360° Campaign

Created in 2022 as part of AlphaSense’s hot-topic series, the Metaverse 360° campaign was dedicated to vertical-specific insights that are backed with data.

During this project, I led and executed all design while working closely with the Segment Marketing Director.

e-book

The first step in the process was to design an e-book using copy and data provided by the Segment Marketing Director. I was given creative liberty with the design, but always kept in mind that the piece needed to stay on brand. I chose to use a dark color palette with accents of blue and purple to give it a technological feeling. All imagery was edited to have consistent coloring.

A first round of the e-book was shared with the Segment Marketing Director for feedback. All feedback was discussed and then implemented into the design.

After finalizing the e-book, I created digital ads for Linkedin to promote downloads. All ads directed to a landing page that collected names and emails of all who downloaded.

webcast

Building upon the success of the e-book, AlphaSense partnered with PWC to host a webinar to discuss the growing market chatter around the Metaverse.

I created a new design that felt similar to the e-book, but was still distinct enough to be a standalone piece. Everyone that downloaded the e-book was sent emails encouraging them to register. Targeted Linkedin ads were created to engage others that might find the topic interesting. All emails and ads directed to a landing page for registration.

Project Goal

• Increase pipeline for the quarter

• Engage existing customers and entice trialers

Project accomplishments

• 451 automation qualified leads

• $731K attributed pipeline

• $35K sourced pipeline

• $336K attributed bookings

• Over 1,000 registrants for webinar