AlphaSense Out-of-Home Campaign

To boost brand awareness among financial professionals, we launched a targeted out-of-home campaign along New York’s Metro-North train line, one of the busiest commuter routes into Grand Central Terminal. This location was intentionally chosen to capture the attention of our core audience: decision-makers and finance professionals on their daily commutes.

The campaign spanned in-train and station ads, pairing concise messaging with striking photography to make AlphaSense impossible to ignore. Following the success of the OOH placement, the campaign was extended into two videos and adapted for digital advertising on the Wall Street Journal, further increasing reach and reinforcing brand visibility across key touchpoints.