AlphaSense Out-of-Home Campaign
To boost brand awareness among financial professionals, we launched a targeted out-of-home campaign along New York’s Metro-North train line, one of the busiest commuter routes into Grand Central Terminal. This location was intentionally chosen to capture the attention of our core audience: decision-makers and finance professionals on their daily commutes.
The campaign spanned in-train and station ads, pairing concise messaging with striking photography to make AlphaSense impossible to ignore. Following the success of the OOH placement, the campaign was extended into two videos and adapted for digital advertising on the Wall Street Journal, further increasing reach and reinforcing brand visibility across key touchpoints.
Art Direction:
Omid Rashidi
Ping Chan
Design:
Donald Hampton
Geena Vetula
Animation:
Donald Hampton
Video:
Jane Macedo-Yang
We catch them on the move.
In the morning bustle and evening rush, our message finds the right eyes: the decision-makers, the financial leaders, the ones who count. This video visualizes the scale and subtle impact of our out-of-home placement; making AlphaSense more than a name, but a presence.
Beyond the subway car.
The campaign videos were utilized across LinkedIn and other social platforms, extending the reach of the campaign beyond the physical environment. By maintaining a cohesive design language across formats, the brand built consistent visibility from the daily commute to the digital feed.