AlphaSense RKO 2025
For the first time in AlphaSense history, the entire Marketing team came together to align with Sales for RKO (Revenue Kick-Off), our annual three-day event that sets the tone for the year ahead. Held in Austin, Texas, RKO 2025 centered around the high-energy theme “Game On”, emphasizing collaboration, momentum, and a shared drive to win.
In close partnership with the Sales team, I led the creative execution of the theme from concept to rollout. This included designing the event identity, logo, environmental signage, keynote presentations, and swag. Every touchpoint was crafted to energize teams and spark cross-functional unity, making RKO 2025 a powerful launchpad for the year’s goals.
Pattern
The supporting pattern draws from abstracted sport motifs: the layout hints at a basketball court, the concentric circles echo an archery target, and sweeping lines evoke a racetrack in motion. A distressed, weathered texture gives the visuals an Austin-inspired grit, grounding the energetic system in place and character.
Logo
The logo is bold and commanding, built to make an immediate impact. Its sturdy letterforms and confident weight signal authority and drive, perfect for setting the tone for an event centered on momentum and unity at AlphaSense RKO.
